Client Overview
SongDis is a Nigerian creative-tech platform helping African artists grow and monetise their work. Combining AI-powered tools, instant local payouts, and label-level support, it addresses key challenges such as delayed payments and limited access to global audiences.
With over 1,050 partnerships and more than 841 million streams, SongDis is building the infrastructure artists need to scale sustainably.
After being selected from over 700 startups across 32 countries in the NBA Africa Triple-Double Accelerator, the team sought to convert this achievement into sustained visibility and credibility.
The Challenge
With an accelerator win, SongDis faced three main challenges:
- Clarifying its story – Its platform was more than music distribution; it needed to be seen as infrastructure for Africa’s creative economy.
- Strategic visibility – The NBA Accelerator win created a news moment, but the opportunity could be missed without structured external relations strengthening.
- Founder positioning – SongDis needed its co-founder to be recognised as a credible voice in AI, artist monetisation, and music-tech innovation.
The goal was to turn recognition into reputation.
The Strategy
Nonfictly focused on three main areas:
- Story framing – Position SongDis as creative economy infrastructure, not just a music platform.
- Leverage the NBA Accelerator win – Use the milestone as a credibility anchor for media coverage and industry engagement.
- Founder thought leadership – Build the co-founder’s voice around creator growth, and Africa’s music-tech future, leveraging on his music production expertise and experience.
Execution
- Messaging framework – Simplified technical concepts into easy-to-understand benefits for artists and partners.
- Media outreach – Pitched targeted stories about SongDis’s NBA Accelerator achievement and impact on Africa’s music-tech ecosystem.
- Founder amplification – Positioned the co-founder for interviews and thought leadership opportunities.
- Consistent storytelling – All content reinforced SongDis as infrastructure that empowers African artists.
Results & Impact
Nonfictly’s work delivered concrete results:
- 4+ media features in top platforms: The Upper Entertainment, TechNext, TechPoint, and the Talking with Creative podcast
- Increased founder visibility and credibility in music monetisation, Africa’s creative economy, music-tech & production conversations
- Clearer positioning as creative economy infrastructure rather than a traditional music platform
The NBA Accelerator win became more than a headline; it was a platform for lasting visibility and recognition. Messaging clarity now strengthens all digital communications, investor conversations, and partnership discussions, positioning SongDis as a leading voice in Africa’s music-tech ecosystem.
Takeaway
A milestone alone doesn’t build market authority; how it’s positioned does.
By aligning narrative, media strategy, and founder visibility, Nonfictly helped SongDis convert short-term recognition into long-term positioning power, establishing it as an emerging force in Africa’s music-tech landscape.